Blacks and Globalization Part 2

The line between consumer and professional goods has become blurred as competition has spurred innovation and falling prices. Technology has allowed anyone with a computer, software, and a camera or microphone to become a dj, journalist, musician or what have have you. That alone would not seriously challange traditional media if not for the new means of distribution that the internet offers.
Traditional media outlets have lost market share as consumers have used the internet to seek out products that are more customized to their preferences.
This Long Tail as its called is the reason for the fall in sales of the large record companies. When Michael Jackson had 'Thriller' it was the only game in town. Now musicians, authors, etc. can produce and distribute without the consent of a minority.
This will inevitably lead to a change in consciousness of black media as artists use the new outlets to express themselves.
In particular the 'tone' of hip-hop and R & B should change as more artists find that they do not have to make concessions to record companies to enjoy success.